Mission Statement
At TKSG, we empower people to become the best versions of themselves. Our brand, defined by the mantra "Born to Be Different," thrives on pushing boundaries and supporting individuals from all walks of life as they pursue their dreams. Whether in entertainment, music, or sports, we are committed to helping people unlock their full potential.
'Knuckle Sandwich' - Our Name
“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy" - Martin Luther King
Our mission at TKSG is rooted in the spirit of resilience and empowerment. For us, “knuckle sandwich” is about fighting back against injustice, discrimination, and the obstacles faced by the underprivileged. This phrase represents our commitment to lifting up those who have been overlooked and creating opportunities for growth, self-expression, and success.
Our work in boxing, poker, music, and community outreach embodies this ethos of empowerment. We’re certainly not here to promote violence; we’re here to help individuals find strength, purpose, and a place to belong. Boxing, for example, is not just about fighting, it’s a testament to dedication, resilience, and respect for oneself and others. This is how we aim to make a positive impact, both in the ring and beyond.
We stand with those who need a helping hand in challenging times, working to provide them with the tools to rise, thrive, and give back.
In everything we do, TKSG strives to embody the values of fairness, equality, and opportunity. We believe in supporting individuals who are ready to fight for their dreams, fighting not with fists, but with resilience, purpose, and the belief that every individual deserves a fair shot.
So, we invite you to join us as together, we can make a difference, helping people rise above challenges and reach their full potential.
ABOUT TKSG
Meet the Team
Karl P James, 45, is the driving force behind Knuckle Sandwich Ltd., blending his passions for sport, poker, and music into a dynamic business. A lifelong sports enthusiast, poker strategist, and music lover, Karl has a knack for turning hobbies into opportunities. Whether he's organizing poker tournaments or managing the next big band, his energy and creativity are as boundless as his love for an underdog story. Karl's unique approach keeps both work and life refreshingly fun.
Claire Anderson, 41, brings a vibrant mix of creativity and pragmatism to the board of Knuckle Sandwich Ltd. With a love for design, hiking, and martial arts, Claire's strategic thinking is matched by her passion for adventure. Known for her quick wit and no-nonsense approach, she’s the one who keeps things grounded, whilst always finding time for a good laugh. Whether crafting business strategies or scaling a mountain, Claire’s relentless energy and eye for detail make her an invaluable part of the team.
